In the pre-pandemic office, for example, you would run into co-workers and strike up impromptu conversations throughout the day — about your pets, your boss, whatever project you were in the middle of. Information would be disseminated, ideas exchanged, additional meetings scheduled. But on Zoom, moving from one meeting to another means choosing which buttons to click. There’s no buffer for serendipity and fewer opportunities for bonding. The sales rep who dropped by to meet with a client before the pandemic got to walk through the office and say hi to everyone. The next time the client needed to buy new customer-relations-management software, she might not recall which product had the most security features, but she would remember that one charming sales rep who went to her alma mater. Now those in sales have to demo a product over Zoom. Because they have to share their screens, they can’t take full advantage of their charisma or poise. The best they can do to cultivate a relationship, post-sales pitch, is send a follow-up email. Maybe a meme.